"Le Duigou has made it his mission to turn cosmetics into an experience through his luxury and lifestyle brand."
Open your own luxury and lifestyle beauty salon.
Since 1973, Le Duigou has been driven by a passion for cosmetics, combining top quality with tradition and expertise. As a second-generation family-run business, André Le Duigou remains the managing partner and ensures that our goal remains to turn beauty treatments into an experience and to place the wishes of our discerning customers at the heart of everything we do. Our high-quality products and treatments are an expression of luxury, sophistication and elegance, offering customers a brief, affordable escape from everyday life.
As a Le Duigou franchisee, you will benefit from an established business model based on quality, innovation and customer focus. Our elegant retail outlets offer an atmosphere of timeless elegance and harmony, where customers can enjoy a holistic experience of well-being thanks to excellent service and expert advice.
The Le Duigou product range is one of our specialities and sets us apart from conventional beauty salon concepts, which do not feature an exclusive perfumery concept. Our range encompasses the classic selection of cosmetics and perfumery products, from body and facial care through to make-up, home fragrances and accessories. All products form part of a holistic skincare concept and are optimally tailored to different skin types.
Our single-brand strategy enables us to maintain clear, consistent branding across all products and services, whilst offering interesting scope for pricing without compromising on quality. Through a closed distribution system, we avoid price-eroding competition and guarantee our customers high-quality service at reliable prices.
We are looking for committed franchise partners who share our values and are keen to take responsibility for ensuring lasting customer satisfaction. Our staff are characterised by a high level of professional and interpersonal skills, and we place great importance on mutual respect and appreciation.
BRAND VALUES
» QUALITY A balance between fulfilling product promises and satisfied customers.
» FUNCTIONALITY Products that are easy to use and handle, functional and suitable for everyday use.
» CONSERVATIVE by principle Cosmetics stand for continuity.
» AFFORDABLE LUXURY: Cosmetics that meet the highest quality standards, for the modern, well-groomed customer who treats themselves to a touch of exclusivity in their everyday life.
» CHARMING ELEGANCE A feel-good atmosphere in tasteful surroundings with a touch of conservative flair.
» EXPERIENTIAL COSMETICS Customers receive more than just the cosmetic product: professional advice, tips, and a salon atmosphere that invites you to linger.
The Le Duigou product range encompasses the classic range of cosmetics and perfumes. From body care and facial care through to make-up and home fragrances and accessories.
With every product, the customer receives excellent ingredients, the finest craftsmanship and maximum functionality. Only the most renowned manufacturers in Europe guarantee consistently high product quality. With Agrimer, Le Duigou has the leading manufacturer of marine-derived active ingredients at its disposal. The Breton company will be responsible for developing a skincare range that meets the very highest standards.
The entire range, as well as all the treatments, should be viewed as part of a skincare programme and are optimally tailored to a specific skin type.
All Le Duigou products embody a passion for beauty, effectiveness and quality.
» Le Duigou PARFUM
» Le Duigou COSMETICS
» Le Duigou MAKE-UP
» Le Duigou ACCESSORIES
» Le Duigou HOME
» Le Duigou MEN’S
» Personal contact in a familiar setting.
» High-quality products, individually tailored to the customer’s needs.
» Honest and expert advice from highly trained staff.
Regular training sessions and the unique training programme guarantee customers a high level of expertise in craftsmanship, product knowledge and advisory techniques.
The Le Duigou Academy in Götzis and the Le Duigou training programme equip every employee with high-quality skills. The training team fosters both technical and interpersonal skills and is constantly working to further develop its own professional expertise.
A combination of an exclusive beauty salon, including all the necessary consumables, and an exclusive range of perfumes, designed to create synergy between craftsmanship and the boutique, using exclusively Le Duigou products.
The combination of a high-quality single-brand approach and impeccable craftsmanship clearly sets Le Duigou apart from its competitors and creates a unique selling point.
Advantages of the single-brand strategy: on the one hand, it enables Le Duigou to maintain clear, consistent branding across all products and services; on the other hand – whilst upholding the highest quality standards – it provides interesting scope for flexibility in pricing. A cohesive distribution system prevents price wars – which run counter to the concept of quality and are extremely damaging to the brand’s image – from arising in the first place.
